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| Home>Services>Website Development Services>SEM & SEO Services |
SEO and SEM Services |
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What is SEO? |
| Daily so many websites are launched in your industry, so how a person can come to know about your website? If you have developed your website for your customers, it has to be promoted in search engines. |
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Listing |
| The first step in web promotion is to list your website on an Index. Index is a directory of websites all over the world and it sorts websites based on usage category i.e. location, purpose, interests etc. The prominent indexes are yahoo.com, dmoz.org and google directory. |
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| Your website is then submitted in various Search Engines. The prominent 20% search engines cover more than 80% of online promotion market. They are google.com, msn.com, lycos.com, askjeeves.com, altavista.com, alltheweb.com, netscape.com and overture.com. |
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| Apart from these there are many other category specific and country specific search engines available for online promotion. The total count is around 1500+. |
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| Unlike indexes, the search engines do not make a database of the websites online. Instead they utilize special software called as web robots which crawl through the indexes as well as various online repositories to find and sort the websites in relevant categories based on the codes set by the search engines experts. This means that it becomes utmost necessary to first list on an index before a web site can show up on a search engine. |
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Types |
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Pre-requisites for web site submission to search engines and indexes |
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Almost all search engines and indexes require a certain piece of html code to be added in the meta tags of the web site pages. These tags define the name of web site, description of what the web site is about and how a robot should crawl through the web site. |
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Organic Listing / Normal Submission Scheme |
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Typically normal submission scheme is the first step in getting a website recognized on the search engine and index platform so that when searched specifically for your company’s details the search engine will point to your website. In this scheme we submit a website to various indexes and search engines which allow free submission.
It is useful when the website is just required to become a part of the online community and there is no immediate need or objective to get online click through (visits to the site which might convert to sales). The major drawback of free submission is that there is no guarantee of key phrase position in the search engine or index. |
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Pay per Click / Paid promotion scheme |
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Due to excessively large number of websites being created and managed online every day, it has become difficult for a genuine product or service provider to reach an online consumer effectively. Unless the consumer knows the name of your website he/she may not be able to reach you. Since almost 80% of internet users search for a product, service or company using search engines and indexes hence the whole scenario becomes very competitive because most users simply click on top 3-4 links or at the maximum first 1-2 pages. Using generic keywords to search for a product i.e electronic instruments manufacturer in India, might give a list of various companies, and your web site may not be the one in the top few ranks. |
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This is where paid listing help. Most search engines now provide paid listings in which you can bid on the amount you want to pay for a keyword. Usually search engines have separate sections for paid listings to highlight them and to separate them from the free listings. All this helps in grabbing the attention of user and entices them to visit your website. |
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| This is where paid listing help. Most search engines now provide paid listings in which you can bid on the amount you want to pay for a keyword. Usually search engines have separate sections for paid listings to highlight them and to separate them from the free listings. All this helps in grabbing the attention of user and entices them to visit your website. |
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| If your bid amount is higher compared to a competitors bid amount then your website is listed higher in the ranking order for the paid listing. If your bid amount is highest, when a user searches for this keyword, your website gets listed at the top of the search engine page in the special section. If the user clicks on your website then for 1 click sent to your website the search engine will charge you that bid amount. |
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| Call Us @ |
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Ahmedabad |
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+ 91 79 6160 6060 |
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Delhi |
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+ 0124-4101601 |
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MIddlesex, UK |
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+ 44 (0)7977274452 |
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Universal Support |
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+ 91 90990 12345 |
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